Chatterboxes: the changing face of smart speakers
This report is available to those subscribed to the Digital Consumer module.
Smart speaker momentum is accelerating. Customer adoption is on the rise, companies continue to innovate and the ecosystem of services delivered via smart speakers is expanding. Since the launch of Amazon Alexa back in 2014, platforms have diversified their offerings with various forms and shapes. AI and the extent of third-party service integration are the two major levers of competitive differentiation. Amazon and Google continue to maintain first-mover advantage with around 85% market share. Apple is a non-story (for now). Mobile operators have also entered the fray. This is a category in flux with significant implications for AI development and the future smart home.
Related research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation
At its recent ‘awe-dropping’ event, Apple unveiled its new line-up of smartphones, earphones and smartwatches, and showcased its innovation in device features.
IFA 2025: an AI-first show with five other defining themes
Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Digital consumer: five trends to watch in 2026
How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.
Apple ‘awe-dropping’ event: raising the bar for consumer experience with five areas of innovation
At its recent ‘awe-dropping’ event, Apple unveiled its new line-up of smartphones, earphones and smartwatches, and showcased its innovation in device features.
IFA 2025: an AI-first show with five other defining themes
Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.
- 200 reports a year
- 50 million data points
- Over 350 metrics
