Android, Apps and Adios! Mobile World Congress 2009 in review
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With the global economic crisis casting a cautionary shadow over proceedings, the mobile industry's annual jamboree in Barcelona this year adopted a more serious and sombre tone than in recent times.
Nevertheless, the show saw the industry's leading players announce an array of new products, deals and strategies that will shape the direction of the industry over the next 12 months. The GSMA Intelligence team was at the show to analyse developments and identify trends. In no particular order, here are our analysts' top ten takeaways from Mobile World Congress 2009.
- Android hype disappoints (Justin Springham)
- Application stores go mass market (Will Croft)
- Mobile broadband is gaining traction (Joss Gillet)
- LTE is the future, but the future isn't here yet (Joss Gillet)
- The (long) wait for new spectrum (Matt Ablott)
- Industry's green push builds momentum (Justin Springham)
- Social networking is the new address book (Will Croft)
- Nokia and Qualcomm making friends is good for all (Matt Ablott)
- Touchscreens are dominating handset development (Joss Gillet)
- Mobile advertising gets real (Matt Ablott)
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