5G in live sports: augmenting the fan experience
This report is available to those subscribed to the IoT & Enterprise, Mobile Operators and Networks or Digital Consumer modules.
With the rollout of 5G, the transformation of the sports fan experience has begun. The implementation of 5G will require the widespread adoption of 5G devices but once in effect fans will be able to watch high-quality VR videos, enjoy a greater variety and volume of content, and see games from completely new perspectives. For sports leagues, the focus will be on developing a deeper relationship with fans, especially via new networking technologies, and attracting a younger, more digital audience.
The wider sports ecosystem will also continue to expand: the use of 5G will cultivate digital analytics companies, IoT vendors and those with AR/VR expertise, among others. For mobile operators, the 5G testing stage will include building up brand recognition, experimenting with new business models and creating dedicated in-stadium areas to allow for end-to-end immersive reality experiences. Alongside traditional broadcasters, digital OTTs such as Facebook and Amazon are entering the sports rights game. These digital platforms are looking to reinvent broadcasting in a more immersive, social format.
Related research
Telia Sweden: A pay-TV consumer strategy centred on fibre/TV convergence to support revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Telia Sweden’s pay-TV consumer strategy, which is centred on digital convergence, simplification and innovation, with a focus on fibre, mobile and TV.
Movistar Colombia: Fibre leadership and a convergent customer base are driving TV market share up
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Movistar Colombia is increasing its TV market share through fibre leadership, which is part of its strategy to promote inclusive connectivity.
Eir: Capitalising on extensive fibre coverage and high-speed fixed broadband service to steadily gain TV market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Eir’s strategy to gain TV market share by building on Ireland’s most advanced telecommunications infrastructure.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Telia Sweden: A pay-TV consumer strategy centred on fibre/TV convergence to support revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Telia Sweden’s pay-TV consumer strategy, which is centred on digital convergence, simplification and innovation, with a focus on fibre, mobile and TV.
Movistar Colombia: Fibre leadership and a convergent customer base are driving TV market share up
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Movistar Colombia is increasing its TV market share through fibre leadership, which is part of its strategy to promote inclusive connectivity.
Eir: Capitalising on extensive fibre coverage and high-speed fixed broadband service to steadily gain TV market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Eir’s strategy to gain TV market share by building on Ireland’s most advanced telecommunications infrastructure.
- 200 reports a year
- 50 million data points
- Over 350 metrics