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The 2026 Fifa World Cup in Canada, Mexico and the US is set to capture the attention of football fans around the world, with operators playing a significant role in its success. The event in many ways represents a microcosm of operator strategy: combining infrastructure performance, customer experience and service innovation to meet immediate demand and strengthen long-term competitive positioning.

From a financial perspective, services beyond traditional core telecoms are now a key component of telco revenue growth. This report looks at how far major operators have progressed with revenues beyond traditional core telecoms, the operators leading in terms of revenue diversification and growth beyond connectivity, and the main trends and drivers of growth.

This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications. The report considers three major developments: fresh momentum for consumer XR due to important releases from major tech players; AI agents breaking out in consumer digital services; and major digital gaming providers putting cloud gaming in an unprecedented position to challenge console gaming.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.

For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to gaming user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to 5G user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

This dashboard, based on GSMA Intelligence 2025 consumer survey, provides all the relevant data related to metaverse user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.

How will the industry evolve in 2026? This series of reports highlights the key trends to watch and the implications for ecosystem players. This report examines the digital consumer area.

This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.

The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores how Orange is using its own digital gaming offering to support consumer revenue growth.