All research
At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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Operators at MWC Barcelona 2025: innovations, strategies and messaging
This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
Five recommendations for a successful generative AI strategy in the consumer market
GSMA Intelligence outlines five areas of focus to be considered in developing a successful consumer genAI strategy.
MWC Barcelona 2025: monetising in an AI world
MWC Barcelona 2025 attracted over 2,900 exhibitors, including telecoms operators, vendors and firms from across the broader technology ecosystem. This report examines the key announcements and innovations that took centre stage, what came as a surprise and what it all means for telecoms and the wider TMT industry.
Global Mobile Trends 2025
The definitive guide to the biggest shifts shaping mobile, AI and telecoms. How will AI reshape telecoms? What’s next for 5G, satellites and enterprise networks?
Above and beyond: how services beyond connectivity generate more than two thirds of operator revenue growth
Service and revenue diversification has become a strategic focus for major operators in recent years. GSMA Intelligence research, based on rigorous analysis of financial results, shows that major operators continue to make progress.
Remote SIM provisioning: the time to turn tech availability into scalable adoption
Over the last few years, there has been important progress on remote SIM provisioning (RSP) technology (eSIM and integrated eSIM) but adoption is still limited compared to its long-term potential. This report examines the outlook for RSP and provides a view on future developments that could help overcome some of the challenges that are currently hindering adoption of RSP.
Mobile phone circularity: growing momentum, with financial incentives a driving force
The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.
Telefónica Spain: Providing smart home security as a value-added service and AI use case
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Telefonica's smart home service focused on security, which is part of its digital services push.
e&: Strengthening its digital services strategy to drive revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how e& is expanding its portfolio of digital services to bolster revenue growth.
Deutsche Telekom: Leaning into 5G and genAI with the T Phone
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.
Evolution of devices: prospects for growth, interest in sustainability and the rise of AI
Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.
Fintech, mobile money and the rise of super-apps
This report focuses on the increasing investment by mobile operators and service providers on super-apps, where legacy mobile banking, payments and messaging apps and more are subsumed into one all-inclusive app. With new technology, super-apps today can feature a core stack with 'mini-apps' that are layered on for quick development and rollout. This gives a lot of flexibility and speed for operators to build out ecosystem partnerships and bring new services to market fast, thereby increasing their revenue generation potential.
CES 2025: key trends across consumer devices, smart home, digital entertainment and automotive
CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
Travel eSIM: a clear use case capturing consumer interest
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the growing use of eSIM for international roaming, based on our consumer survey findings.
The telecoms industry in 2025: trends to watch
To help navigate the year ahead, we have released a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets.
The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey
Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.
Consumers in Focus: eSIM User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way.
Consumers in Focus: Device User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.
Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.
Consumers in Focus: Metaverse User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to metaverse user behaviour in a consistent and structured way.
Consumers in Focus: Gaming User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to gaming user behaviour in a consistent and structured way.
Consumers in Focus: 5G User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to 5G user behaviour in a consistent and structured way.
Digital consumer: five trends to watch in 2025
To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.
2025 Research Themes: topics shaping the industry and driving our focus
Throughout 2024, we have analysed important developments and trends spanning all areas of the telecoms industry and wider digital ecosystem. As the industry will continue to evolve in 2025, how will our Research Themes change? This document outlines the 11 themes set to shape the industry and drive our 2025 Research Agenda.
Insight Highlights – eSIM: consumer trends and enterprise demands, Q3 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the eSIM market, highlighting consumer trends and developments in the enterprise segment.
MWC Las Vegas 2024: AI, IoT and NTNs support the digital transformation of enterprises
MWC Las Vegas 2024 saw three days of meetings, demos, keynotes and engaging content. Beyond the broad enterprise 5G theme, three areas of insight stood out: AI, IoT and non-terrestrial network (NTN) development.
Tracking the wearables market and the upswing in consumer interest
This report analyses the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.
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