Video, gaming and the metaverse: how AI is helping transform media and entertainment
This report is available to those subscribed to the Digital Consumer module.
AI has made inroads into most vertical industries, supported by increasing investments and unprecedented innovation. The scope of its application is continuously expanding, with uses ranging from behind-the-scenes efficiency improvement through self-optimisation (autonomous system action in response to changing system conditions) to a richer and better user experience. In this report we analyse AI developments in the digital media and entertainment sector, specifically in the areas of video, gaming and the metaverse. We also discuss the implications of AI's application for various industry players.
Related research
Edge AI: how IoT hardware and connectivity companies can drive ecosystem adoption and scale
Edge AI has gained major momentum during 2024–2025 as Qualcomm, Nordic Semiconductor, Synaptics and many others have launched significant innovations in edge silicon and hardware. This report focuses on the industrial IoT part of the market.
AI opens a new front in the fight against unwanted calls to fixed lines
Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Edge AI: how IoT hardware and connectivity companies can drive ecosystem adoption and scale
Edge AI has gained major momentum during 2024–2025 as Qualcomm, Nordic Semiconductor, Synaptics and many others have launched significant innovations in edge silicon and hardware. This report focuses on the industrial IoT part of the market.
AI opens a new front in the fight against unwanted calls to fixed lines
Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
- 200 reports a year
- 50 million data points
- Over 350 metrics