Video, gaming and the metaverse: how AI is helping transform media and entertainment

AI has made inroads into most vertical industries, supported by increasing investments and unprecedented innovation. The scope of its application is continuously expanding, with uses ranging from behind-the-scenes efficiency improvement through self-optimisation (autonomous system action in response to changing system conditions) to a richer and better user experience. In this report we analyse AI developments in the digital media and entertainment sector, specifically in the areas of video, gaming and the metaverse. We also discuss the implications of AI's application for various industry players.