Utilising mobile big data and AI to benefit society
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Insights from the Covid-19 response
The Covid-19 pandemic has had a profound impact on health and economies across the globe. It has also been a watershed moment for mobile big data (MBD) analytics, one which has brought mobile operators, governments and international agencies together to develop effective responses. In this report, multiple use cases illustrate how analytics products can help inform critical decisions, shape intervention plans and assess the impact of actions while respecting data privacy. It also offers recommendations based on detailed case studies and outlines the potential for MBD analytics to tackle a broader set of global challenges in local settings in the long term.
Related research
AI opens a new front in the fight against unwanted calls to fixed lines
Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.
Operators’ enterprise strategies and plans: survey insights reveal shifting trends in 2025 and beyond
This report summarises the key findings from the latest GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey, conducted in December 2024, which surveyed 100 global operators on their enterprise strategies and plans, as well as emerging opportunities. Key topics include operators’ strategic priorities, partnerships, acquisitions and investment in enterprise services such as cloud, security and connectivity, along with 5G offerings such as private 5G, IoT, edge computing and network slicing.
Operators in Focus: Enterprise Opportunity Survey Dashboard 2025
This dashboard presents the latest findings of the GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey. The survey asked 100 operators globally about their enterprise strategies, including how they are carrying out their plans and how they assess emerging opportunities.
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Learn moreRelated research
AI opens a new front in the fight against unwanted calls to fixed lines
Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.
Operators’ enterprise strategies and plans: survey insights reveal shifting trends in 2025 and beyond
This report summarises the key findings from the latest GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey, conducted in December 2024, which surveyed 100 global operators on their enterprise strategies and plans, as well as emerging opportunities. Key topics include operators’ strategic priorities, partnerships, acquisitions and investment in enterprise services such as cloud, security and connectivity, along with 5G offerings such as private 5G, IoT, edge computing and network slicing.
Operators in Focus: Enterprise Opportunity Survey Dashboard 2025
This dashboard presents the latest findings of the GSMA Intelligence Operators in Focus: Enterprise Opportunity Survey. The survey asked 100 operators globally about their enterprise strategies, including how they are carrying out their plans and how they assess emerging opportunities.
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