Utilising mobile big data and AI to benefit society

This insight is open to all subscribers and registered users, or available by completing the form below.
Report details
Utilising mobile big data and AI to benefit society
Insights from the Covid-19 response
The Covid-19 pandemic has had a profound impact on health and economies across the globe. It has also been a watershed moment for mobile big data (MBD) analytics, one which has brought mobile operators, governments and international agencies together to develop effective responses. In this report, multiple use cases illustrate how analytics products can help inform critical decisions, shape intervention plans and assess the impact of actions while respecting data privacy. It also offers recommendations based on detailed case studies and outlines the potential for MBD analytics to tackle a broader set of global challenges in local settings in the long term.
Download the Report
Complete the form below to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
Utilising mobile big data and AI to benefit society
Related research
Sovereignty at MWC Barcelona 2026: the content consensus
For much of 2025 and early 2026, the development of sovereign AI and sovereign digital service strategies – including the role telecoms could play in supporting them – was regularly in the news. For operators, the strategies represent an opportunity to support national agendas, reassert their relevance in the digital economy and drive new revenues based on their position as highly regulated and trusted service providers. This analysis looks at the sovereign messaging conveyed in sessions at MWC from operators, vendors, regulators and cloud providers.
Industry Checkpoint: IoT, Q1 2026
This edition of the Industry Checkpoint series focuses on IoT, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: the ramping up of commercial services based on SGP.32; LoRaWAN IoT integrating with the cellular and satellite ecosystems; momentum building for commercial offerings integrating NTN and cellular IoT; and eRedCap being positioned as a cost-efficient path to 5G for the next generation of IoT devices.
On-device AI: mobile network filler or saviour?
On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Sovereignty at MWC Barcelona 2026: the content consensus
For much of 2025 and early 2026, the development of sovereign AI and sovereign digital service strategies – including the role telecoms could play in supporting them – was regularly in the news. For operators, the strategies represent an opportunity to support national agendas, reassert their relevance in the digital economy and drive new revenues based on their position as highly regulated and trusted service providers. This analysis looks at the sovereign messaging conveyed in sessions at MWC from operators, vendors, regulators and cloud providers.
Industry Checkpoint: IoT, Q1 2026
This edition of the Industry Checkpoint series focuses on IoT, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: the ramping up of commercial services based on SGP.32; LoRaWAN IoT integrating with the cellular and satellite ecosystems; momentum building for commercial offerings integrating NTN and cellular IoT; and eRedCap being positioned as a cost-efficient path to 5G for the next generation of IoT devices.
On-device AI: mobile network filler or saviour?
On-device AI is the next frontier for AI deployments in consumer and enterprise segments. Use cases include AI-based search and personal assistants, image analytics on a smartphone, AI-assisted driving and navigation in cars, industrial applications such as automated guided vehicles, and improved IoT analytics. This has implications for the device world and major tech companies whose business models depend on consumer time on the internet and digital platforms. It also matters for operators, given the ripple effect of AI-driven data traffic on mobile and fibre networks, and the direct revenue opportunity.
- 200 reports a year
- 50 million data points
- Over 350 metrics
