Utilising mobile big data and AI to benefit society

The benefits of quantum computing come from the order-of-magnitude increase in computational power compared to conventional computers. This enables a range of use cases from predictive analytics to pharmaceutical simulations. However, there are also risks, primarily related to security vulnerabilities. Overall, we estimate around 8% of IoT devices currently in active use are quantum safe. Conversely, over 90% (i.e. nearly all) of IoT devices are exposed. The exposure risk for telcos comes at multiple levels, including networks, billing systems, consumer devices and IoT. The focus in this report is on the IoT dimension because it represents the largest universe of devices, is highly disparate and is particularly open to security risks due to the ageing nature of many assets deployed today.

For industry players, the developments at CES have important implications for the road ahead. For operators, for example, this includes the area of network quality of service and the opening up of potential new revenue opportunities. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.