Traditional ARPU distorting consumer mobile spending trends - Individuals spending twice as much on mobile services as reported
Average revenue per user (ARPU) is traditionally based on mobile connections (ie SIM cards), and on this basis has been in decline in most regions over the last decade. However, when ARPU is considered on a ‘per subscriber’ (ie individual person) basis, our research shows that consumers in more than a third of countries worldwide have actually increased their spending on mobile services over the same period.
Our research found that at $27 in 2011, global subscriber ARPU stands at around twice the level of connections-based ARPU ($14). In the developed world, subscriber ARPU is $55 compared to $36 for connections ARPU; in the developing world the figures stand at $16 and $7, respectively.
Even though subscriber ARPU growth is also showing a negative trend globally, its annual rate of decline was around half that of its connections equivalent during the period 2001-2011. Our data shows that while only ten countries displayed positive growth in connections ARPU in the decade, some 74 countries registered positive gains in subscriber ARPU over the same period.
Average annual ARPU growth, 2001-11
Source: GSMA Intelligence
Report details
Traditional ARPU distorting consumer mobile spending trends - Individuals spending twice as much on mobile services as reported
Report details
Traditional ARPU distorting consumer mobile spending trends - Individuals spending twice as much on mobile services as reported
Related research
The Mobile Economy China 2026
China’s mobile ecosystem is entering a new phase as large-scale 5G deployment gives way to more intelligent, differentiated and resilient digital infrastructure. In 2025, mobile technologies and services generated $1.5 trillion in economic value, equivalent to 7.2% of GDP, while supporting employment, fiscal revenues and economy-wide digital transformation.
Telco security in Qatar: an asset-driven response – Part 2
As 5G becomes the foundation of Qatar’s digital economy, the importance of securing its networks extends beyond consumer protection to national security and economic stability. This is the second report in a two-part series exploring how Qatar can strengthen cybersecurity resilience in a rapidly evolving 5G landscape. It presents a national 5G threat model and threat matrix designed to help operators and policymakers translate strategic priorities into actionable security measures.
The Mobile Economy Africa 2026
Operators across the continent are moving beyond their traditional role as connectivity providers: they are repositioning themselves as full-stack digital partners for enterprises and governments; deploying AI across networks and customer operations; and opening network capabilities to developers through standardised APIs. This evolution is already reflected in the numbers. In 2025, mobile technologies and services generated $240 billion in economic value across Africa, rising to $290 billion by 2030.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.
