Thinking inside the box: the digital services consumers want packaged with their mobile contracts

Many operators include non-connectivity offerings in their mobile subscription packages to make them more attractive to consumers. Video and music streaming content, smart home services and cloud storage are the most common. Non-connectivity offerings play an important role in acquiring and retaining customers. Customers likely to churn have a stronger interest in adding non-connectivity services, particularly gaming and video streaming. Our Consumers in Focus Survey reveals important insights operators should consider when designing their new mobile offerings and bundles in the 5G era.