The essential role of AI in improving energy efficiency

Download the Report

Complete the form below to get instant access to this report. For easier access in the future, you can register for a free account here.

Opt-in for Marketing Communications:
To ensure you stay up-to-date on the latest developments in the mobile industry, GSMA Intelligence would like to send you information about events, products, services, and initiatives, as well as industry news. Please subscribe by ticking this box; once subscribed, you can tailor what you receive from us at any time, or unsubscribe, should you wish.

This Report is locked

Please sign in or register for a free public account to access this report.

Learn more about our packages

Telecoms operators recognise the need for an energy efficiency plan to reduce CO2 emissions and lower costs without compromising on network performance and customer experience. According to our new report, in partnership with Nokia, 83% of operators rate energy efficiency as extremely or very important to their network transformation strategy, while 78% expect AI-driven solutions to be an extremely or very important part of their network transformation strategy.

To operate an energy-efficient network, a multitude of optimal decisions need to be made every minute, in real time and in various parts of a mobile network.  As AI allows vast amounts of data from different sources to be analysed quickly and efficiently, it expands the potential for several energy-saving opportunities across the whole network. Network operators cannot efficiently process information and make real-time decisions at scale without the use of AI. As energy consumption is a key operational cost for all operators, those that are currently not planning to use AI-driven energy management risk having a long-term competitive disadvantage.

In parallel, GSMA Intelligence has also released Industry pathways to net zero in partnership with Nokia. Both reports have significance for the telecoms ecosystem and enterprise customer segments in understanding the value of mobile and digital technology in transitioning towards a sustainable future and ultimately net zero.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

5G Next: optimising energy in the age of network complexity via integrated dashboards

Mobile networks and connectivity
Climate, ESG and sustainability
Mobile Operators and Networks

This Insight Spotlight is part of our 5G Next series, which helps clarify the next phase of 5G and highlights key technological innovations. Energy efficiency is becoming increasingly critical as it directly affects operational costs, while the integration of new network layers can contribute to rising energy consumption. Reducing operational complexity, unlocking actionable insights and transforming billing will be foundational to achieve efficiency, sustainability goals and long-term network resilience in the 5G era and beyond.

This report is locked

IFA 2025: an AI-first show with five other defining themes

Devices
Artificial intelligence (AI)
Digital Consumer

Like at most other technology shows today, AI was ubiquitous at IFA 2025 – the European consumer electronics show – and the growing application of advanced AI, including generative AI, was clear to see. There were also notable developments across the smart home, wearables, smartphones, home robots and gaming.

This report is locked

Telefónica: Pushing consumer genAI through the Aura digital assistant

Digital consumer services
Artificial intelligence (AI)
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how Telefónica is driving consumer generative AI through its Aura digital assistant.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics