The changing shape of fixed broadband and pay TV: major trends impacting the outlook
Access this insight with a Premium plan. Contact our sales team to get started.
Key trends are shaping the outlook for the fixed broadband and pay-TV markets. This report examines the driving forces behind the transformation and the implications for players. The analysis maps the ecosystem, highlights major developments and provides several operator case studies.
Widely considered a future-proof fixed broadband technology, FTTP/B is on the rise globally. Cable is under pressure in most markets but remains resilient. An increasing number of cable companies are gradually getting in on the FTTP/B act. 5G FWA is steadily mounting a challenge to the more established fixed broadband technologies and has opened up the market to mobile-only operators. As fixed broadband networks shift, an increasing focus on sustainability is likely to be a constant. On the services side, converged operators are pushing ‘n-play’ bundling.
Meanwhile, pay TV's application of new technologies across the entire video value chain (from creation to distribution and playback) is growing, to optimise processes and foster innovation. The ad-supported monetisation model is seeing momentum, with almost all global video streaming services now adopting a hybrid (SVOD plus ad-supported) model.
Report details
The changing shape of fixed broadband and pay TV: major trends impacting the outlook
Report details
The changing shape of fixed broadband and pay TV: major trends impacting the outlook
Related research
Pay-TV Markets, Q1 2026: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
Fixed Broadband and FWA Markets, Q1 2026: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
Fixing the middle mile in mobile networks: a multi-technology assessment for the 5G era
To aid operators that are evaluating middle-mile transport solutions, GSMA Intelligence has developed the TCO Calculator, based on research and analysis of existing and emerging middle-mile transport solutions across a number of deployment scenarios around the world. The rapid expansion of 5G networks is driving an unprecedented surge in mobile data consumption, which is placing immense pressure on the middle mile. As a result, operators must diversify their product/solution mix for middle-mile transport.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.