The changing shape of fixed broadband and pay TV: major trends impacting the outlook
This report is available to those subscribed to the Fixed, TV and Convergence module.
Key trends are shaping the outlook for the fixed broadband and pay-TV markets. This report examines the driving forces behind the transformation and the implications for players. The analysis maps the ecosystem, highlights major developments and provides several operator case studies.
Widely considered a future-proof fixed broadband technology, FTTP/B is on the rise globally. Cable is under pressure in most markets but remains resilient. An increasing number of cable companies are gradually getting in on the FTTP/B act. 5G FWA is steadily mounting a challenge to the more established fixed broadband technologies and has opened up the market to mobile-only operators. As fixed broadband networks shift, an increasing focus on sustainability is likely to be a constant. On the services side, converged operators are pushing ‘n-play’ bundling.
Meanwhile, pay TV's application of new technologies across the entire video value chain (from creation to distribution and playback) is growing, to optimise processes and foster innovation. The ad-supported monetisation model is seeing momentum, with almost all global video streaming services now adopting a hybrid (SVOD plus ad-supported) model.
Related research
Pay TV: uncovering the shifts in consumer behaviour affecting adoption and commercial strategies
Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.
Industry Checkpoint: fixed broadband and FWA, Q3 2025
This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: increased corporate development activity, such as M&A and strategic investments; more widespread launches of Wi-Fi 7–certified CPE; growing interest in satellite home broadband services; and the increasing availability of AI-powered fibre network deployment solutions from vendors.
Fixed Broadband and FWA Markets, Q1 2025: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Pay TV: uncovering the shifts in consumer behaviour affecting adoption and commercial strategies
Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.
Industry Checkpoint: fixed broadband and FWA, Q3 2025
This edition of the Industry Checkpoint series focuses on fixed broadband and FWA, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: increased corporate development activity, such as M&A and strategic investments; more widespread launches of Wi-Fi 7–certified CPE; growing interest in satellite home broadband services; and the increasing availability of AI-powered fibre network deployment solutions from vendors.
Fixed Broadband and FWA Markets, Q1 2025: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
- 200 reports a year
- 50 million data points
- Over 350 metrics