Privacy inertia: AI is part of the problem and the solution
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The average consumer’s decision to trust a website or app is often based on convenience, typically without a full understanding of the implications of sharing their data. Although consumers appear to be concerned about their privacy online, only a minority are making satisfactory efforts to protect their data. The risks of sharing data – and the lack of action being taken by consumers – are made worse by the deployment of AI and machine-learning technologies, which are being used to automate data collection in an increasingly opaque manner. However, AI could also be used to help manage and protect consumer data, especially if the technology is placed in the hands of regulators and consumers.
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IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
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