Operators have five routes to monetise the future metaverse
This report is available to those subscribed to the IoT & Enterprise module.
The metaverse, which still lacks a universal definition, is in its infancy, but the pace of developments and announcements has accelerated in the last 12 months. Despite the scepticism from some companies or investors on the metaverse in general and specifically on how the business case will play out (investments versus returns), the space will continue to capture interest in 2023 and beyond. While tech giants such as Meta, Microsoft and Google are getting more attention, a range of operators are also making inroads into the metaverse. These include SK Telecom, NTT Docomo, Deutsche Telekom, e&, Singtel, Verizon and Telefónica. In this report, we provide insights into what operators think of the metaverse opportunity and identify the possible monetisation routes.
Related research
Industry Checkpoint: digital industries, Q4 2025
This edition of the Industry Checkpoint series focuses on digital industries, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: operators expanding their sovereign infrastructure and AI-driven offerings; the increasing use of 5G-Advanced to support applications in robotics; drones gaining prominence for public safety and emergency response in Europe; and the emergence of early forms of quantum-safe networking services.
The telco culture pivot: adapting sales strategies to win in the enterprise
Business challenges, technology priorities and buying behaviour vary significantly by industry, customer size, technology maturity and geography. Operators should more finely segment and prioritise specific customer segments and tailor go-to-market strategies and value propositions accordingly.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Industry Checkpoint: digital industries, Q4 2025
This edition of the Industry Checkpoint series focuses on digital industries, highlighting how the market has changed in the last six months and its implications. The report considers four major developments: operators expanding their sovereign infrastructure and AI-driven offerings; the increasing use of 5G-Advanced to support applications in robotics; drones gaining prominence for public safety and emergency response in Europe; and the emergence of early forms of quantum-safe networking services.
The telco culture pivot: adapting sales strategies to win in the enterprise
Business challenges, technology priorities and buying behaviour vary significantly by industry, customer size, technology maturity and geography. Operators should more finely segment and prioritise specific customer segments and tailor go-to-market strategies and value propositions accordingly.
Industry Checkpoint: consumer digital services, Q3 2025
This edition of the Industry Checkpoint series focuses on consumer digital services, highlighting how the market has changed in the last six months and its implications.
- 200 reports a year
- 50 million data points
- Over 350 metrics