Mobile internet use: mapping the age gap

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.

The slower uptake of mobile internet subscriptions in Africa is due to a range of factors, notably the lack of ability or willingness to own and use a smartphone. Affordability is the main reason for the comparatively low level of smartphone adoption in Africa. There is widespread agreement among stakeholders about the importance of increasing smartphone adoption in Africa by improving both affordability and accessibility, but progress remains slow due to persistent and complex barriers faced by the most vulnerable groups. This analysis draws on survey data from consumers in eight markets: the Democratic Republic of Congo (DRC), Kenya, Nigeria, Rwanda, Senegal, South Africa, Togo, and Zambia, as well as insights from other countries across the continent.