Messaging, money, music and more: advanced AI permeates consumer digital services

Advanced forms of artificial intelligence such as generative AI (e.g. ChatGPT, PaLM and LLaMa) are increasingly being used in digital consumer services across a range of verticals to optimise processes and innovate with services. For the end user, the impact is new or improved functionality, a more personalised service experience, better service accessibility and more context-aware services.

With the application of advanced AI spanning an array of digital services, attention is shifting to how initial approaches to monetisation are faring, and what impact the technology’s infiltration is set to have on different players across the ecosystem.