Media outlook 2020: 10 key trends to watch
This report is available to those subscribed to the Fixed, TV and Convergence module.
In this report we identify the top 10 trends in media to watch out for in 2020. This includes trends across OTT streaming, linear TV, emerging 5G use cases, AI, VR and gaming.
In the US, the streaming war is set to intensify among media incumbents. Personalisation of the user experience will be a key differentiator for players in this space. At the same time, inflated licensing spend will become the norm in 2020.
Pay TV will suffer from accelerating cord-cutting in the US. In most markets, IPTV will increase its share of pay TV and this will cast a shadow on the set-top box. Hybrid TV will finally reach the US, with targeted advertising being the main benefit.
AI and 5G will also make their impact felt in the media sector. AI will see pervasive use across the media workflow from creation and capture to playback, while 5G enabled remote and enhanced production will be used more in outdoor venues. However, VR will continue to be on hold, but recent developments by Facebook could help change this.
Meanwhile, gaming will move to the cloud but consoles will remain relevant. 5G will also benefit cloud gaming through latency mitigation.
Related research
Pay TV: uncovering the shifts in consumer behaviour affecting adoption and commercial strategies
Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.
e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.
EE: Digital gaming as an important component of a wider consumer revenue growth strategy
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Pay TV: uncovering the shifts in consumer behaviour affecting adoption and commercial strategies
Leveraging data from our consumer survey, this report provides insights into the evolution of consumer behaviour across traditional pay TV, OTT video services and mobile video usage. It highlights key trends and their implications, as well as actionable recommendations for key players in the video ecosystem.
e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.
EE: Digital gaming as an important component of a wider consumer revenue growth strategy
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.
- 200 reports a year
- 50 million data points
- Over 350 metrics