Media outlook 2020: 10 key trends to watch
Access this insight with a Premium plan. Contact our sales team to get started.
Report details
Media outlook 2020: 10 key trends to watch
In this report we identify the top 10 trends in media to watch out for in 2020. This includes trends across OTT streaming, linear TV, emerging 5G use cases, AI, VR and gaming.
In the US, the streaming war is set to intensify among media incumbents. Personalisation of the user experience will be a key differentiator for players in this space. At the same time, inflated licensing spend will become the norm in 2020.
Pay TV will suffer from accelerating cord-cutting in the US. In most markets, IPTV will increase its share of pay TV and this will cast a shadow on the set-top box. Hybrid TV will finally reach the US, with targeted advertising being the main benefit.
AI and 5G will also make their impact felt in the media sector. AI will see pervasive use across the media workflow from creation and capture to playback, while 5G enabled remote and enhanced production will be used more in outdoor venues. However, VR will continue to be on hold, but recent developments by Facebook could help change this.
Meanwhile, gaming will move to the cloud but consoles will remain relevant. 5G will also benefit cloud gaming through latency mitigation.
Report details
Media outlook 2020: 10 key trends to watch
Related research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Deutsche Telekom: Targeting the smart home as a value-added consumer service for the digital home
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how Deutsche Telekom’s smart home offering is part of its wider strategy to transform into a leading digital telco.
EE: Providing digital services with an eye on consumer revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how EE is offering consumers a range of own-brand and third-party mobile digital services.
Netflix continues to outperform 20 years on, but younger viewers may be tuning out
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at viewing trends for Netflix and the streaming market.
- 200 reports a year
- 50 million data points
- Over 350 metrics