Future outlook for TV and media: 10 trends shaping the ecosystem
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In this report we identify the top 10 trends in TV and media to watch out for in the future. This includes trends across OTT streaming, linear TV, emerging 5G use cases, VR and gaming.
In their bid to improve subscriber net adds, video streaming services will offer more children's content while also diversifying outside their mainstay of scripted content into non-core content such as gaming. These services will also drive more innovation on their platforms in order to keep users engaged. As video streaming scales and becomes more pervasive it will face increasing regulatory scrutiny globally. The burgeoning number of video streaming services will see super-aggregator OTT platforms proliferate to address this fragmentation. TV remains the pre-eminent device when it comes to home viewing and the fight for control of the TV platform will intensify, with pay TV joining the fray.
As the rollout of 5G continues to gather pace, its impact on media and entertainment will accelerate, with a growing number of commercial applications being seen across both consumer and enterprise. The gaming experience will be shaped further by mobile and cloud and we will see telcos increasingly launch local cloud gaming propositions. The momentum behind e-sports will also build and it will (gradually) move into the mainstream. Finally, the metaverse will rise as the big technology companies throw their weight behind it; but mass adoption will remain some time away.
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