FMC: established practice in Europe and strategic pillar for Vodafone

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.

This year’s IBC – one of the largest annual gatherings of the media and entertainment industry – showcased the latest technologies and highlighted key market developments. Among the takeaways from the show, AI was a defining theme, with a growing emphasis on large-scale deployment. However, it was changing content-consumption patterns that arguably carried greater, long-term strategic implications.