Extended reality in media and entertainment: screening the emerging opportunities

Extended reality (XR) - encompassing AR, VR and MR - has been entertaining gamers for a while now. But in the wider media and entertainment space, its application has so far been limited. This is slowly changing thanks to advancements in XR technology, an improving app ecosystem, more content and external factors such as the rollout of 5G networks. We look at the future of XR in the media and entertainment space and the implications for ecosystem players in this developing landscape.