Digital transformation of manufacturing and the role of operators in the 5G era

5G monetisation remains a challenge across MENA, with ARPU growth broadly flat – even as operators prepare to invest a further $53 billion between 2026 and 2030 in 5G standalone and 5G-Advanced. This research examines which consumer and enterprise monetisation models are working across MENA, from volume- and speed-based pricing to fixed wireless access, private networks and AI services. It explains why results differ between advanced, growth and future-launch markets, and how spectrum pricing, tariff regulation and device affordability shape what operators can offer.

B2B has emerged as a strategic growth area for operators and the wider tech/digital ecosystem. As the digital transformation of vertical sectors accelerates, gaining insights directly from enterprises is key. GSMA Intelligence surveyed almost 900 enterprises from 10 vertical sectors across the GCC and wider MENA region to gain insight into their digital transformation. The research focused on strategic objectives, investment plans, use of technology, deployment challenges, supplier decisions, tech sovereignty, and policy and regulation.

Mobile operators face a defining moment in authentication. SMS one-time password (OTP) remains widely used and commercially important, but fraud, rising costs and competition from passkeys and app-based solutions are weakening its position. At the same time, the customer authentication market is growing. This presents operators with an opportunity to build on the reach and trust of the mobile number to secure a larger role in a rapidly expanding market. API-based solutions will be central to this.