Despite the tech paradox, privacy is far from dead
This report is available to those subscribed to the Digital Consumer module.
From connected wearables to in-store facial recognition, a plethora of user data from different sources is fed into AI systems in exchange for convenience and more personalised services. The more data a device gathers, the better the insights. It appears that consumers are willing to accept this trade-off (based on our findings on smart device adoption rates), even against a backdrop of mounting privacy concerns: this is the tech paradox. Despite this apparent contradiction, privacy remains a crucial concern, as confirmed by our Consumer Insights Survey 2019. On top of this, there has been no slowdown on the regulatory front; a wave of new data rules – with a strong focus on AI in particular – is imminent.
Related research
Telco security in Qatar: an asset-driven response
As 5G becomes the foundation of Qatar's digital economy (powering finance, e-government, smart transport and critical infrastructure), the importance of securing networks extends beyond consumer protection to national security and economic stability.
Staying one step ahead: the rapidly changing global telco threat landscape
This report marks GSMA Intelligence’s second comprehensive assessment of cybersecurity risks facing telecoms organisations. It identifies the most significant cyberthreats currently impacting telcos worldwide, how the threat landscape and industry readiness have shifted over the past year, and the strategies and tools that operators are adopting to strengthen their defences. Alongside headline data points, the report highlights key best practices and actionable recommendations that can help further enhance security measures across the industry.
5G in Africa 2025: market status, trends and outlook
5G momentum continues to build in Africa. As of September 2025, 53 operators in 29 markets across the region had launched commercial 5G mobile services, while 25 African operators have launched 5G fixed wireless access commercial services. To capitalise on the promise of 5G, operators require enabling policy environments. This report highlights key policy imperatives to drive the development of 5G in Africa.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Telco security in Qatar: an asset-driven response
As 5G becomes the foundation of Qatar's digital economy (powering finance, e-government, smart transport and critical infrastructure), the importance of securing networks extends beyond consumer protection to national security and economic stability.
Staying one step ahead: the rapidly changing global telco threat landscape
This report marks GSMA Intelligence’s second comprehensive assessment of cybersecurity risks facing telecoms organisations. It identifies the most significant cyberthreats currently impacting telcos worldwide, how the threat landscape and industry readiness have shifted over the past year, and the strategies and tools that operators are adopting to strengthen their defences. Alongside headline data points, the report highlights key best practices and actionable recommendations that can help further enhance security measures across the industry.
5G in Africa 2025: market status, trends and outlook
5G momentum continues to build in Africa. As of September 2025, 53 operators in 29 markets across the region had launched commercial 5G mobile services, while 25 African operators have launched 5G fixed wireless access commercial services. To capitalise on the promise of 5G, operators require enabling policy environments. This report highlights key policy imperatives to drive the development of 5G in Africa.
- 200 reports a year
- 50 million data points
- Over 350 metrics