Consumer 5G: how the mmWave value proposition can address pain points
This insight is open to all subscribers and registered users, or available by completing the form below.
Report details
Consumer 5G: how the mmWave value proposition can address pain points
At the end of October 2022, a total of 20 countries had allocated mmWave spectrum for 5G, with almost 10 more announcing plans to do so over the next year. mmWave 5G service launches across seven countries provide insight into what the technology can deliver, but they also help highlight the room for growth that remains.
Building on these launches, the recent MWC Las Vegas 5G mmWave Summit showcased cutting-edge service experiences and technology innovations. It also added to the mmWave conversation by asking how consumers view the value of mmWave in support of 5G. What problems does it solve? How much do consumers value it? And how would they want to access to it? Answers to these questions were the result of a consumer survey by Qualcomm.
This report forms part of a series, in collaboration with Qualcomm, exploring in detail the survey data to better understand the mmWave value proposition for consumers. The series begins with the pain points mmWave can address.
Download the Report
Complete the form below to get instant access to this content. For easier access in the future, you can register for a free account here.
By submitting this form, you agree that your email address and related activity on the platform will be processed for the purpose of generating and providing the requested report. Your data will be shared with GSMA Intelligence for this purpose. For more information, please see the GSMA Intelligence Privacy Policy.
Report details
Consumer 5G: how the mmWave value proposition can address pain points
Related research
5G in Malaysia: driving a fast-growing tech economy
Malaysia is emerging as one of Southeast Asia’s most strategically important digital economies, underpinned by strong government support, rising enterprise technology investment and one of the region’s most advanced 5G rollouts. 5G adoption in Malaysia now at around 50% of the mobile customer base, meaning the country has the infrastructure underpinning to drive enterprise transformation.
Spectrum and Rural Connectivity
Although significant progress has been made extending network coverage, rural populations remain 28% less likely to use mobile internet than their urban counterparts, and 30% less likely to regularly engage in online services such as messaging, banking and education. This latest research examines how the digital divide affects people living in rural areas, and how governments and regulators can address this challenge.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
5G in Malaysia: driving a fast-growing tech economy
Malaysia is emerging as one of Southeast Asia’s most strategically important digital economies, underpinned by strong government support, rising enterprise technology investment and one of the region’s most advanced 5G rollouts. 5G adoption in Malaysia now at around 50% of the mobile customer base, meaning the country has the infrastructure underpinning to drive enterprise transformation.
Spectrum and Rural Connectivity
Although significant progress has been made extending network coverage, rural populations remain 28% less likely to use mobile internet than their urban counterparts, and 30% less likely to regularly engage in online services such as messaging, banking and education. This latest research examines how the digital divide affects people living in rural areas, and how governments and regulators can address this challenge.
The digital consumer in 2026: how consumer behaviour is changing across 5G, AI, eSIM, devices and content
Leveraging data from the 2025 survey, conducted between June and August, this report provides relevant insights into how the consumer behaviour is changing across eight topic areas: 5G; devices; eSIM; generative AI; pay TV; gaming; the metaverse and extended reality; and sustainability.
- 200 reports a year
- 50 million data points
- Over 350 metrics