Building the metaverse: three waves of developments, five monetisation routes for operators

Building the metaverse: three waves of developments, five monetisation routes for operators
This Report is locked

This report is available to those subscribed to the IoT & Enterprise or Digital Consumer modules.

Learn more about our packages

The metaverse is still in its infancy, but the pace of developments and announcements has accelerated in the last 12 months. Despite scepticism from some companies or investors on the metaverse in general and specifically on how the business case will play out (investments versus returns), this space will continue to capture interest and activity in 2023 and beyond. In this report, we review the state of the metaverse and its future outlook across various areas, including major developments and trends, the companies driving momentum and early use cases in the consumer and enterprise markets.

Building on our consumer survey, we analyse consumer awareness of the metaverse across major developed countries and their views on the online activities that will benefit the most from the metaverse.

Finally, we delve into operator strategies and expectations for the metaverse. Our survey of 100 operators worldwide reveals important insights into what operators think about the metaverse opportunity and where they are with their metaverse strategies. To help operators navigate the nascent metaverse opportunity we identify and compare five main monetisation routes while shining light on what major operators such as SK Telecom, Telefónica and Verizon are doing in the metaverse space.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

e&: A strong first-party gaming offering to profit from high consumer usage of digital gaming

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition analyses e&'s comprehensive consumer gaming offering as part of its wider digital services strategy.

This report is locked

EE: Digital gaming as an important component of a wider consumer revenue growth strategy

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at EE's approach in gaming as part of its wider consumer revenue growth strategy.

This report is locked

Orange: Offering own digital gaming services with an eye on B2C revenue growth and 5G monetisation

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores how Orange is using its own digital gaming offering to support consumer revenue growth.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics