AI opens a new front in the fight against unwanted calls to fixed lines
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Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.
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