AI opens a new front in the fight against unwanted calls to fixed lines
Access this insight with a Premium plan. Contact our sales team to get started.
Or
Although the number of unwanted calls to fixed lines has been decreasing due to efforts from stakeholders (including operators, network and customer-premises equipment vendors and regulators), the emergence of AI, especially generative AI, could reverse this trend while also making consumers more vulnerable to scams. However, AI can also be used to tackle the scourge of unwanted calls. In this report, we examine the approach taken by key stakeholders in various countries, notably the UK and the US, highlighting some of the risks and opportunities in the struggle against unwanted calls.
Report details
AI opens a new front in the fight against unwanted calls to fixed lines
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usReport details
AI opens a new front in the fight against unwanted calls to fixed lines
More info
This report is one of more than 140 published annually as part of the GSMA Intelligence data and research subscription, which is designed for organisations that require regular access to our insights. Contact our sales team for details.
Contact usRelated research
Five ways fixed broadband operators are using AI
GSMA Intelligence has identified five AI use cases for fixed broadband operators that aim to enhance customer experience while reducing costs: AI for network optimisation, AI for fibre rollout, AI integrated into CPE, AI for sales and marketing, and AI for customer service.
Fixed broadband set for innovation and disruption: new developments and trends shaping the market
This in-depth report focuses on key market and technology developments and trends in the fixed broadband market and also includes historical and forecast data primarily covering the period from the end of 2024 to the end of 2030. It also features several operator case studies.
Telco AI: State of the Market, Q3 2026
This edition of the Telco AI: State of the Market series highlights AI commercialisation continuing to accelerate, with two thirds of AI deployments tracked across the telecoms sector now live. As well as recent developments from the telco AI space and the Telco AI tracker, this edition provides a deep dive on AI investment, highlighting how operators can target infrastructure investments where they have an advantage but partner where hyperscaler scale economics dominate.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics
How can we support you?
Get in touch
Contact the GSMA Intelligence support team for help with your account, subscriptions, or access to reports and insights.
Newsletter
Subscribe to the GSMA Intelligence newsletter for the latest industry news and insights, delivered to your inbox.