AI for digital industries: navigating enterprise needs, investments and supplier decisions
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Digital transformation of vertical sectors is accelerating, with AI being a top area of investment. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.
These insights can help suppliers of AI technologies enhance their B2B strategies and messaging, improve their competitive position, target new services and markets, identify most suitable partners, and redefine their budget and allocation of resources. For end users of AI technologies, these insights can help enhance benchmarking activities, supplier decisions, services and products and spending decisions.
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AI Inference Calculator
We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan
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Learn moreRelated research
The rise of digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of enterprises across vertical sectors is accelerating. During 2024-2030, enterprises will spend 10% of their revenues on digital transformation, and this provides new B2B opportunities to technology suppliers, including operators. The rise of digital industries is not one size fits all though. As sectors have different needs and priorities, getting insights directly from enterprises is key to formulate the right B2B strategies and capitalise on the digital transformation opportunity.
IBC 2025: AI dominated the scene but it was not the only area of innovation and developments
The 2025 edition of IBC, one of the largest annual gatherings of the media and entertainment industry, had nearly 44,000 attendees from over 170 countries, with 1,300 exhibitors showcasing innovations and cutting-edge technology. AI was the dominant theme at the show, with a focus on generative AI and agentic AI. But there were also key developments in free-to-air TV and an uptick among vendors looking to increase interactivity to generate customer stickiness.
AI Inference Calculator
We have developed a plug-and-play custom calculator for operators and enterprise companies to use their own data and explore the downstream implications of running AI inference at the edge, including total cost of ownership. The calculator is free to use, and includes a selection of parameters that you can customise based on your own deployment plan
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