Global Consumer Survey 2025
Leverage GSMA Intelligence’s consumer insights and expert recommendations to personalise and optimise your B2C strategies in the digital era.
Access to insights and recommendations
Upcoming webinar
Strengthen Your B2C Strategy in the Digital Era: Actionable Insights from the Global Consumer Survey
Join us for a complimentary webinar unveiling key insights and implications from the Global Consumer Survey. Our experts will explore the latest consumer trends in the digital era, and how to leverage them to capture new B2C opportunities. Whether you are a telco operator, an OEM, or a provider of digital services/content, we will offer data-driven recommendations to help you refine your product messaging, strengthen your competitive position, explore new partnerships, target new markets, enhance customer segmentation. Gain actionable insights to stay ahead in an evolving consumer landscape.
How the GSMA Intelligence consumer survey can help your business
Enhancing your B2C strategies and messaging
Are your strategies and priorities aligned to the shifting consumer behaviour in the digital era?
Does your roadmap (e.g. technologies and services) align with the future evolution of the digital consumer?
Is your messaging aligned with what consumers need and their propensity to pay?
Enhancing your competition and partnership strategies
Who are the main competitors for your main business areas (e.g. services, products, technologies)?
Who should you partner with when offering consumer technologies and services?
Does your competitor and product analysis reflect all the relevant competitive trends?
Targeting new services and markets
What consumer services and technologies will have the highest demand from consumers?
Are there any adjacent consumer services or technologies that you should explore offering?
Are there any new markets (e.g. countries) that you should explore targeting?
Enhancing your customer segmentation strategies
What’s the addressable market and monetisation timelines for new consumer technologies?
Which specific market segments offer the biggest opportunity?
Are you targeting the right customer segments?
Enhancing your benchmarking activities
How do the markets you operate in compare with similar markets regionally or globally?
Is the behaviour of your customers different from that of your competitors’?
What can you learn from the consumer trends happening in markets that are comparable to yours?