CURATED: GSMA Intelligence takes on Standalone networks and consumer gaming developments
As expected, MWC Barcelona saw an array of announcements on the leading innovations, developments, and partnerships that will shape the future of the industry. It comes as no surprise, then, that as the dust settles post MWC, most of the announcements and updates from the industry in the last month have focussed more on the day-to-day activities ranging from spectrum, network coverage, M&A and other updates.
For this edition of CURATED, based on our Industry updates, we bring you the latest developments on 5G SA networks and consumer gaming alongside our views on what these developments indicate and how they are shaping the future of industry.
5G SA: How long is the journey to become mainstream?
Did you know…
By mid-august, 15 operators* from 12 markets have already deployed commercial 5G services on Standalone (SA) networks. And, 90 operators* from 45 markets, representing around 38% of operators who have either launched or planning to launch 5G, have also announced plans for SA deployments (conducting trials, forging infrastructure and solution partnerships) after having initially launched 5G on non-standalone (NSA) network. Standalone (SA) networks are expected to be one of the key enablers for myriad 5G use cases across enterprise and consumer markets; this explains why the investment in these networks is a natural step for operators in their 5G journey.
According to a recent GSMA Intelligence survey, operators foresee the following as top benefits from deploying SA networks.
Source: GSMA Intelligence Network Transformation Survey 2021
The momentum and progress is also reflected in the following announcements from operators sharing updates on their coverage plans, new launches, partnerships, and trials:
|Trial||Aug 4: StarHub launches 5G Standalone market trial|
July 27: M1 launches 5G Standalone market trial
|Launch||July 16: KT launches commercial SA 5G network|
|Test new features||Aug 3: Nokia achieves 5G SA carrier aggregation with Taiwan Mobile|
July 28: M1 and Samsung deploy 5G VoNR service on 5G SA network
|Partnerships||July 19 : Taiwan Star Telecom selects Nokia to extend its 5G footprint|
July 17: Vivo partners AIS to conduct network test
July 16: Movistar contracts Ericsson, Nokia for 5G SA deployment
|Coverage updates||July 27: M1 plans to reach 75% nationwide coverage with its 5G SA network by the end of 2021|
The true success of 5G based on SA will only happen when it becomes more mainstream. How long this will take, therefore, becomes one of the key questions to answer! Any network evolution is a gradual process and can take anywhere from months to years depending on the specific operator circumstances, strategies, and investment decisions. However, referencing the lifecycle of existing LTE networks, based on GSMA Intelligence data, it took operators (data used for 150 operators) an average of around 2.5 years to upgrade from LTE to LTE-Advanced. This does not suggest a direct correlation for understanding the lifecycle of an SA upgrade from NSA, but it serves as a good analogy. LTE-Advanced, of course, was a technical advancement on existing LTE networks, whereas a move from NSA to SA will likely be more significant for most operators’ and might take similar or more time than LTE upgrades. It will be interesting to how long it takes for SA networks to become mainstream.
Meanwhile, in the near to medium term, building on established coverage of LTE, NSA will continue to do the heavy lifting of 5G but operators still need to incorporate SA network planning in their long term roadmap.
*Number of operators includes both Mobile and FWA 5G launches
The shift in consumer gaming behaviour and opportunities for operators thereof
Did you know…
According to a GSMA Intelligence consumer survey: 60% of the adult population across 20 developed countries play digital games at least once a week. But, what percentage of gamers pay for these? On average, only 1/3rd of gamers pay for games. The recent gaming surge among consumers coupled with only 1/3rd paying for them presents monetisation opportunities in the gaming ecosystem.
Not only this, the survey also brought to light the shifting consumer behaviour:
- A preferential shift to gaming on smartphones (thanks to multitude of games available on cloud platforms,
affordable smartphones, and the increasing availability of 5G networks and devices)
- Gaming is now for every age group, however, the proportion of people playing varies among different age groups.
72% of 18–24 year-olds play games at least once a week, while 42% of people in the 65+ age group do so
Undoubtedly, the changing consumer behaviour and surge in gaming creates new monetisation opportunities for operators beyond connectivity or upselling larger data packages, and also creates opportunities for other players in the gaming ecosystem. This is also corroborated in the following recent developments in industry on the gaming front:
|Partnership for third party selling||July 30: Movistar partners Microsoft to offer Xbox Game Pass Ultimate to customers|
July 16: Sri Lanka Telecom partners with Swarmio to launch gaming platform
|E-sports launch||July 27: Ooredoo Qatar, in partnership with Quest, launches eSports brand|
|Cloud gaming launch in partnership||July 24: Facebook launches its Cloud gaming service on iOS through a web app|
It is clear that the Industry sees an opportunity in gaming and is making progress towards trying to capture it. The question then becomes what are the options available to operators for monetising the opportunities in gaming and what success will look like. Drawing insights from the same GSMA Intelligence report, there are four routes available for operators to capitalise on the opportunities: Two in B2C (selling third party games, develop in-house games) and two in B2B (offer networks services e.g. edge and private networks to gaming and media companies or develop e-sports products). Operators will derive their success in the form of new revenues, premium customer base, reduced churn alongside other benefits highlighted in the report. Now, which route to take will then depend on some underlying factors such as market profile, network assets of operators, and their strategies?
Clearly the gaming industry is expected to grow manifold in the coming years and it’s time to capitalise on the opportunities.
For more detailed insights related on consumer gaming behaviour, the options available to operators and the underlying factors please refer to the following GSMA Intelligence publications:
Gaming comes into its own: capitalising on shifting consumer behaviours
Consumer gaming: assessing the new revenue opportunity for operators
Consumer gaming in the 5G era: Is there a new opportunity for operators
Finally, do you know that…
All of the above analysis is based on news curated by our team of analysts, and taken from our Industry Updates feed. Visit our feed today for more of the news shaping the mobile industry of tomorrow. It comes without interference!
By Radhika Gupta, Head of Data Acquisition, GSMA Intelligence