Consumers continue to increase their engagement in digital gaming with 58% of adults playing games on any device at least once per week.
Our latest gaming report provides insights into areas such as gaming engagement, smartphone gaming, gaming on consoles and XR devices, free versus paid-for gaming, gaming subscriptions, gaming mobile bundling, gaming as a 5G use case, live gaming (including esports), gaming as a metaverse activity and impact of advanced AI on gaming.
Datapoint from Anshu Goel – Lead Analyst
According to our latest GSMA Intelligence Consumer Survey conducted in August 2024 across 12 of the world’s key telecoms markets, 77% of smartphone users are looking to replace their smartphones, … Continue reading “Evolving consumer trends: smartphone upgrades, circularity, and the rise of smart devices”
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