As of December 2023, per our consumer survey, conducted across eight of the world’s major markets, 57% of adults played digital games on a device at least once per week. Adults aged 18–44 years old are the most prolific gamers, with 70% playing on a weekly basis.
Datapoint filmed by Anshu Goel, Lead Analyst at GSMA Intelligence.
The latest gaming report is available in the digital consumer module here, for access to this individual report or the full digital consumer module please contact sales here.
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