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IoT 10 years on: reflecting on the revenue story
It is almost a decade since operators developed M2M ambitions and propositions to counter the inevitable slowdown in organic subscriber growth as mobile markets reached saturation. Things have changed markedly over that period: early M2M applications in logistics and fleet management have given way to connected objects in virtually all industries. The volume expansion and growing sophistication from M2M to IoT use cases where data drives business value have led to expectations of new revenue growth. To take stock of the revenue story so far, we analysed the financial reporting of the (few) operators that disclose IoT operating data.