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Chatterboxes: the changing face of smart speakers



Smart speaker momentum is accelerating. Customer adoption is on the rise, companies continue to innovate and the ecosystem of services delivered via smart speakers is expanding. Since the launch of Amazon Alexa back in 2014, platforms have diversified their offerings with various forms and shapes. AI and the extent of third-party service integration are the two major levers of competitive differentiation. Amazon and Google continue to maintain first-mover advantage with around 85% market share. Apple is a non-story (for now). Mobile operators have also entered the fray. This is a category in flux with significant implications for AI development and the future smart home.


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