Research » Archive  

  • Note: Sign in to view all research available through your subscription

Chatterboxes: the changing face of smart speakers

Smart speaker momentum is accelerating. Customer adoption is on the rise, companies continue to innovate and the ecosystem of services delivered via smart speakers is expanding. Since the launch of Amazon Alexa back in 2014, platforms have diversified their offerings with various forms and shapes. AI and the extent of third-party service integration are the two major levers of competitive differentiation. Amazon and Google continue to maintain first-mover advantage with around 85% market share. Apple is a non-story (for now). Mobile operators have also entered the fray. This is a category in flux with significant implications for AI development and the future smart home.

Requires subscription

Latest research


To cite our research or talk to a GSMA Intelligence analyst, see our citation policy.

For media resources, see our media and team sections.

Discuss this research

Contact us regarding any of the topics or data in our research.

Share this research