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5G's great expectations: do consumers see anything novel?
5G is upon us. Having been hyped for many years, with plenty of conjecture over how 5G will deliver value to consumers and wider society, the first commercial networks have gone live. Operators now face the task of delivering real benefits that will encourage adoption. A large part of this challenge lies in influencing how consumers think about 5G, which will go a long way to determining its value. As part of GSMA Intelligence’s Consumer Survey, which covers 34 markets and 36,000 respondents, we captured consumer expectations of what 5G will deliver.