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All eyes on content: operator routes to success
The content sector is undergoing significant transformation driven by shifting consumer behaviour, new players and changing content production and distribution models. The number of people regularly watching content and the average time spent viewing content are both increasing globally. To benefit from this unprecedented level of content consumption, an increasing number of telecoms operators are entering the content space or strengthening their existing content offerings.
For operators there are six potential routes to content, ranging from vertical integration to partnerships with OTT video service providers. These routes are not mutually exclusive – for many, the content strategy chosen will be a combination of different routes.
This latest report from GSMA Intelligence discusses the six key routes to content for operators, providing case studies for each. It compares the options including metrics such as monetisation potential, time to market and content expertise required, and outlines the key factors operators need to consider when choosing their particular strategy.