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Smart home: from niche to mainstream by 2025



Smart homes are evolving from the earlier concept of connected homes. They are embracing a wider model of smart living in which home technologies, devices and applications spanning industries are the backbone to providing a more enriched and digitally integrated home experience.

As the smart home ecosystem grows and evolves, the battle to control it will only intensify. Major tech players aim to position themselves as the dominant home platform, with Amazon at the forefront. How companies from across verticals integrate and collaborate with these platforms will determine their success or failure in the smart home ecosystem.

This report looks at the current and future evolution of the smart home ecosystem from a number of perspectives including technology, innovation, use cases, market forecasts through to 2025, and competitive implications for companies in the ecosystem. It also shows our smart home adoption score for 50 countries around the world – based on the GSMA Intelligence Consumer Survey 2017 – and a number of key insights and trends around consumer behaviour.


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