Global Mobile Engagement Index
GSMA Intelligence is today publishing the first edition of its Global Mobile Engagement Index (GMEI). The Index reflects growing demand among industry thought-leaders to gain new perspectives on measuring mobile uptake.
Mobile is transforming people’s lives, and consumer habits will continue to change as mobile devices get smarter, services grow richer and societies become more connected. The Index is based on the results of our latest global consumer survey and measures the level of engagement among smartphone and non-smartphone owners across an array of use cases and services. The higher the score, the more likely consumers are to frequently engage in mobile services.
A consumer segmentation exercise supports the Index; it helps to interpret the GMEI ranking and understand the differences in user engagement between countries. Based on the usage patterns of the 56,000 survey respondents, four segments have been identified: Aficionados, Pragmatists, Networkers and Talkers.
Understanding what makes mobile users unique in any given country today, and how demand is going to evolve tomorrow, is key to anticipating future growth and challenges. This goal to understand and anticipate drives the development of the Global Mobile Engagement Index.