Orange bids to become mobile superpower in Africa
Operator expands to 15 African markets via launches in Kenya, Uganda and Niger
France Telecom’s recent expansion in Africa is indicative of a wider 'land grab' in the continent, which has seen many of the world’s largest mobile groups snap up local operators in order to expand their African footprints. The majority of the key African markets are now being contested between Orange, Vodafone, Zain and/or MTN, and all these groups have sought to harmonise their operations and brands on a pan-African basis. Orange is arguably the most ambitious, investing heavily in building- out its new networks and focusing on fixed-line and Internet services as well as mobile. Competition is hotting up as the heavyweight players enter the game, but with mobile penetration rarely over 50%, most operators can look forward to strong connections growth for the foreseeable future.