Canada marks brave new frontier for Orascom
Globalive to provide near-nationwide competition
Globalive is likely to be the only new Canadian entrant to provide a near-nationwide alternative to the country’s three existing mobile operators. It has an existing base of around 1 million Internet and fixed-line customers it can market to immediately, and providing a 'value-for-money' alternative to the high-priced incumbents should be straightforward. It should also be successful in targeting growing niche markets such as immigrant communities, ethnic minorities and single-occupant households. However, capex constraints will mean services are limited to the main urban areas and further network expansion may require regulatory assistance. Orascom’s commitment to Globalive reflects the group’s desire to diversify into developed, high-ARPU, industrialised markets, which will complement its investments in emerging markets elsewhere in the world.