T-Mobile USA rolls-out high-speed network
WCDMA-HSPA to account for 10-15% of operator connections by 2009
This year, T-Mobile has been rolling out its 'Myfaves' community concept to its key markets in Europe. MyFaves has been described by the operator as a "US success story brought to Europe" to improve the operator's positioning in the mobile content and services area. In early 2008, 80% of its handset portfolio was optimised for 'Web'n'Walk,' its mobile content portal - the only thing lacking was high-speed network coverage. In Europe as well as in the US, T-Mobile has chosen to rely on its EDGE network when its competitors were busy deploying WCDMA networks. Today, the operator is clearly improving its WCDMA-HSPA network coverage across most of its markets and is aiming at differentiating via its services and handset portfolios. Among the various factors that will speed up the adoption of WCDMA-HSPA networks are: the launch of WCDMA-HSPA-enabled laptops; WCDMA-HSPA devices moving down the price tiers to reach mass market; reductions in roaming fees; widespread introduction of unlimited data plans; and partnerships with OEMs and content providers.