In this byline article for Talk CMO, Jason Reed, Lead Analyst for Digital Consumer, explores how convenience and COVID-19 are accelerating the shift from brick-and-mortar to online mobile shopping, with evidence from our latest Consumer in Focus survey.
With 34% of surveyed smartphone owners shopping at least once a week on their phone – 48% for those who have adopted 5G devices – British shoppers are among the most engaged mobile shoppers in Europe.
With the pandemic, reliance on mobile connectivity has never been greater, transforming the way consumers use technology in their daily lives.
It’s barely been a month since I posted [1] about the recent GSMA Intelligence cost-benefit analysis of policy options in the 6GHz band. I hadn’t expected to write anything on … Continue reading “Intelligence Brief: Discussion around 6GHz heats up at MWC Barcelona 2022”
Read moreThe period from 28 February to 3 March will be recorded as significant dates in the history of the telecoms and technology industry as the GSMA convened more than 61,000 … Continue reading “Intelligence Brief: Connectivity and more unleashed at MWC Barcelona 2022”
Read moreMWC Barcelona 2022 saw a large number of events and announcements related to 5G spectrum. Much of these focused on the importance of mid-band and mmWave spectrum, and how operators … Continue reading “Intelligence Brief: Connecting 5G in Saudi Arabia, from the ground to the skies”
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