“Connectivity drives convenience as Brits turn to their smartphones for retail therapy”

In this byline article for Talk CMO, Jason Reed, Lead Analyst for Digital Consumer, explores how convenience and COVID-19 are accelerating the shift from brick-and-mortar to online mobile shopping, with evidence from our latest Consumer in Focus survey.

With 34% of surveyed smartphone owners shopping at least once a  week on their phone – 48% for those who have adopted 5G devices – British shoppers are among the most engaged mobile shoppers in Europe.

With the pandemic, reliance on mobile connectivity has never been greater, transforming the way consumers use technology in their daily lives.

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