Legal » Cookies

The following document outlines the cookies used on the GSMA Intelligence website, and forms part of our privacy policy.

What is a cookie?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a website or page. The cookie will help the website, or another website, to recognise your device the next time you visit.

There are many functions cookies serve. For example, they can help us to remember your account and preferences, analyse how well our website is performing, or even allow us to recommend content we believe will be most relevant to you.

Certain cookies contain personal information – for example, if you check the “remember me” option when logging in, a cookie will store an encrypted string that identifies your account. Most cookies won’t collect information that personally identifies you, and will instead collect more general information such as how visitors arrive at and use our website.

What cookies does GSMA Intelligence use?

At most, six cookies are used on

Our cookies

These cookies are used to identify your GSMA Intelligence account. They are required to access most, but not all, of the pages within GSMA Intelligence and allow you to access the content that your subscription entitles you to.

Primarily, they keep your account logged in as you navigate the different areas of the website.

The session cookie holds a randomly generated number used to keep you logged into the website as you browse different pages. This cookie is deleted when you close your browser.

The token cookie holds encrypted data which uniquely identifies your GSMA Intelligence account and keeps you logged into the website. If you check the “remember me” option when logging in, this cookie is stored for two weeks; otherwise the cookie is also deleted when you close your browser.

Third-party cookies

GSMA Intelligence uses Google Analytics to better understand the traffic to our website, and to monitor the performance of the website. This allows us to discover, for example, which tools are the most popular, which browsers and devices we need to support, or which routes visitors take to navigate our content. Using this information, we are able to improve the structure and performance of the website by aggregating and analysing these trends.

Note that personal information stored in your GSMA Intelligence account is never shared with these analytics cookies.

Four cookies are used by Google Analytics to track this information.

The _utma cookie identifies each unique visitor. This cookie is stored for two years.

The _utmb and _utmc cookies are used to identify single sessions. These cookies are deleted when you close your browser, or refreshed when idle for 30 minutes (whichever is sooner).

The _utmz cookie stores referral information, such as whether or not you arrived from a search engine. This cookie is deleted after six months.

Does anyone else use cookies on GSMA Intelligence?

GSMA Intelligence does not use cookies to serve advertising or content from third-parties.

External services

GSMA Intelligence also makes use of a “Tweet” button which allows you to share content from GSMA Intelligence on Twitter.

Clicking this button will not set cookies on, but the window in which Twitter opens will set cookies for and Twitter will see you have come from GSMA Intelligence. If you do not use this service, no cookies will be set. More information is availble from Twitter's own privacy policy.

Can I block the use of cookies?

Yes, but if you are a GSMA Intelligence subscriber, you will be unable to access your account or tools that your subscription entitles you to. Without cookies, you can still browse the public areas of the website.

Removing cookies is simple, but instructions vary depending on the browser you are using. Instructions for popular browsers include Internet Explorer, Chrome, Firefox and Safari.

More information

More information on how cookies work and how to disable them in different browsers is available at

You can also contact the team with any questions you have regarding our use of cookies.